Archive for June, 2009


Hi, this is Steve from Apple, calling from California…

Crazy thing happened yesterday.

I had a new voicemail on my iPhone from a phone number that I didn’t recognize. I load it up, press the speaker button, and listen.

“Hi, this is Steve from Apple, calling from California. We wanted to talk to you about one of your apps, so if you could call us back, that would be great.”

It sounds just like Jobs.

I listen to it again. And again. And again.

After about five listens, I determine that it’s probably not Jobs, but it sounds pretty similar to him. And his name is Steve. And he works for Apple.

So I call back. It turns out that one of my apps in the review queue, Gold (iMobilepedia), had an issue. They had called me because it was listed for the price of $99, and not 99 cents, and they wanted to know if this was a mistake.


I also had to double check, so I asked him “So uh… this isn’t Steve Jobs is it?” This was met with an outburst of laughter, and the confirmation that it was not Steve Jobs.

Well come on. You get a call out of the blue, from Steve, from Apple, in California, and it sounds pretty similar to Jobs!

Ah well.

I learned something very valuable from this call, as well as some previous experiences with the store. App name, App Description, and App Price all factor into the App Store review process. They don’t just review the actual binary, they review the whole package.

My Fix-a-Pixel app got rejected no less than 4 times, from them claiming that diagnostic tools were not allowed on the App Store. From previous posts, you’d know that there already ARE similar apps on the App Store, but I won’t get into that again. So I just renamed it to “Crazy Psychedelic Disco Squares!”, and changed the description to remove any pixel-fixing text. No change to the binary. Accepted.

I wish I knew if they reviewed and approved each change to App Name and App Description after the binary has been submitted. When you change either of these, it only takes a few hours to show up in iTunes. I had been assuming that they don’t review these at all, but I’m not really sure.

iMobilepedia is doing well. Single iMobilepedia apps are outselling Collage on a daily basis, which is discouraging.

I’m going to add a few more features to Collage (like a unique take on Bookmarks), and then put out a Lite version. Then I’ll shop it around, and send some promo codes around. I don’t want to do it yet, because its not feature complete. Version 1.0 and all.